What is Digital Transformation?
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What is Digital Transformation?

Managing digital transformation What is digital transformation? Digital transformation is the ongoing shift in business practices towards a customer-centric, digital-first model. It represents a significant acceleration of how businesses operate and delivers new competitive advantages to gain market share and revenue growth. In this article we will share examples of digital transformation. Digital transformation is…

What is Marketing psychology?

What is Marketing psychology?

Marketing psychology is an interdisciplinary field that studies how psychological factors influence individual consumer behavior and marketing processes. Types of psychological approaches used in marketing: Basic needs approach – this approach states that our buying decisions are mostly motivated by meeting basic needs such as hunger, thirst, and sex. According to Maslow’s hierarchy of needs…

Marketing Psychology: 15 Revealing Principles of Human Behavior

Marketing Psychology: 15 Revealing Principles of Human Behavior

Understanding how (and why) people think and act the way they do is one of the most essential aspects of being a great marketer. If you don’t understand why something would be fascinating to your target audience in the first place, it’s significantly harder to produce compelling content marketing. Before diving into the tactical nitty-gritty…

Consumer Behavior: Learning & Memory
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Consumer Behavior: Learning & Memory

Research on the topic deals with observations on the natural behaviors of consumers in a hope to provide a better understanding of their behavior and decision-making process. This is largely driven by the fact that most marketers usually lack an in-depth understanding of consumer behavior, resulting into either miscommunication or failure at communication especially when…