If you’re a business owner or website owner looking to increase your visibility online, then search engine optimization (SEO) is an important part of your digital marketing strategy. In this blog post, we’ll give you an overview of SEO and discuss the most effective ways to boost your rankings on search engines. What is Search…
Managing digital transformation What is digital transformation? Digital transformation is the ongoing shift in business practices towards a customer-centric, digital-first model. It represents a significant acceleration of how businesses operate and delivers new competitive advantages to gain market share and revenue growth. In this article we will share examples of digital transformation. Digital transformation is…
Why is Consumer Psychology Important? Most of you will have worked with customers or clients in some capacity. You may have had the opportunity to act as a representative for your company, agency, institution, or organization. Perhaps you’ve been in charge of prospecting new business or working on existing accounts. If so, then you are…
Marketing psychology is an interdisciplinary field that studies how psychological factors influence individual consumer behavior and marketing processes. Types of psychological approaches used in marketing: Basic needs approach – this approach states that our buying decisions are mostly motivated by meeting basic needs such as hunger, thirst, and sex. According to Maslow’s hierarchy of needs…
Understanding how (and why) people think and act the way they do is one of the most essential aspects of being a great marketer. If you don’t understand why something would be fascinating to your target audience in the first place, it’s significantly harder to produce compelling content marketing. Before diving into the tactical nitty-gritty…
Whenever you think about something that can stimulate or influence buyers to take action, do or buy something then there is a chance that you are thinking about color psychology in marketing . It is also known as visual merchandising which primarily aims at influencing customers by engaging their senses , primarily sight . Although…
Research on the topic deals with observations on the natural behaviors of consumers in a hope to provide a better understanding of their behavior and decision-making process. This is largely driven by the fact that most marketers usually lack an in-depth understanding of consumer behavior, resulting into either miscommunication or failure at communication especially when…
A simple guide to generate leads and boost your sales. Have you ever wondered how some companies are able to maintain their place in the market while others fade away? One of the primary reasons is that they have mastered the art of lead generation for their business. As a business owner, one of your…
Marketing is a fundamental part of every business, and in today’s market it moves fast. It seems every day there’s a new tool, a new tactic, and a new report in regards to marketing. In this course, I’m going to guide you through the hyperactive and accelerated marketing landscape. I’ll walk you through the ins…
Agile marketing: A step-by-step guide When people hear the word agile, they want to be “agile”. Here’s how to make “agile marketing” happen while meeting these three parameters: people, process, and technology An international bank recently decided it wanted to test a new email offer. They put together a mailing list, cleaned it up, tweaked copy…