Design Thinking

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design

Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.Companies are increasingly looking for employees with training in Design Thinking and
innovation. For example, companies like Procter and Gamble and GE have incorporated Design

Thinking into their strategy and marketing.This course will offer an immersive experience in Design Thinking as a tool for innovative idea and strategy development.

In this class, students work with local businesses and develop continuing relationships with local community members.As mentioned, the world and its challenges demand a new breed of professional—those who are
trained to drive innovation, no matter the situation, industry, or problem.

Learning Outcomes:

Design Process
1. Students develop a strong understanding of the Design Process and how it can be
applied in a variety of business settings
2. Students learn to research and understand the unique needs of a company around
specific challenges
3. Students learn to build empathy for target audiences from different “cultures”
4. Students learn to develop and test innovative ideas through a rapid iteration cycle
5. Students learn how to create physical prototypes / a visual representation of an idea
6. Students develop the willingness to take a risk and the ability to deal with failure

Professionalism
1. Students develop professional interpersonal and presentation skills
2. Students develop professional communication skills such as interviewing and crafting
professional emails
3. Students learn to take ownership of the quality of their work and final products
4. Students understand their duty to maintain ethical standards in product and strategy
design
5. Students understand the long term impact of design decisions
6. Students understand the value of and have tools to develop a strong network

Leadership and teamwork
1. Students develop self awareness of personal leadership style and how to effectively work
as a member of a team
2. Students collaborate on a variety of projects
3. Students develop communication skills necessary to facilitate high performance team
formation and maintenance (e.g., leveraging the skills and abilities of all team members,
valuing cross-disciplinary/cultural contributions, engaging in difficult conversations and
resolving conflict)