Growth Marketing Essentials

This growth marketing course is designed to help entrepreneurs and marketing professionals grow their businesses through effective marketing strategies. The focus is on practical, actionable tips that can be immediately implemented to generate results.

You will learn how to create a growth marketing plan, identify high-growth channels, and measure and optimize your campaigns for success. By the end of this course, you will have the skills and knowledge necessary to drive sustainable growth for your business.

The definition of what it means to have a successful marketing plan has evolved in recent years because of the high amount of data available to marketers. The degree to which consumers are not only brought into the funnel but also engaged and retained without active intervention can now be quantified as success. To put it another way, your product may now sell itself thanks to your marketing strategy.

This training discusses how to automate the design and operations of your marketing machine so it may pull consumers organically.

You’ll start by determining which goods could and would benefit from a growth marketing approach, then discover how to adjust product, price, promotion, and location to create a self-sustaining chain reaction that enables your product to sell itself.

You’ll go over how AI is used in marketing and where it fits into your growth plan, as well as the three phases of AI — supervised learning, unsupervised learning, and reinforcement learning.

Finally, you will walk away with a clear sense of what successful growth marketing implementation may look like in your own company.

Growth Marketing Course Objectives:

By the end of this course, you will be able to:

– Understand what growth marketing is and how it can help your business

– Create a growth marketing plan tailored to your business goals

– Identify high-growth channels and tactics for your business

– Measure and optimize your campaigns for maximum results

Growth in Marketing Program Summary:

A digital transformation and AI revolution is reshaping every sector and function, forcing marketers everywhere to rethink their approach. Traditional, tried-and-true marketing approaches typically focus on the top of the funnel and evaluate success based on how many new consumers are acquired. But today’s successful marketing isn’t simply about looking at the number of new customers that emerge; it’s about extracting data-driven insights from all levels of the funnel in order to not only attract new consumers, but also engage them, retain them, and convert them into brand loyalists.

In this online course, you’ll learn how to use strategies from artificial intelligence and digital marketing to optimize your entire client lifecycle. You’ll learn how to adopt a growth marketing mindset and use key insights to create compounding benefits over time by assessing your organization’s current marketing efforts and creating a strategy to improve them with AI and digital marketing principles. You will then design your own digital marketing campaigns for both paid and owned media.

You will have learned the concepts and skills required to think like a growth marketer and develop a long-term marketing plan that generates “sticky” consumers for years.