Marketing Management Course Online

–

Course Overview:

This Marketing Management Training course covers all aspects of marketing management, from strategic planning to implementation and control. It is designed for marketing managers and other decision-makers who want to improve their skills in this area.

The course begins with an overview of the principles of marketing management, including the role of marketing in organizations, the planning process, and key concepts such as market segmentation and targeting. Next, students will learn about the different elements of the marketing mix, including product policy, pricing strategy, and promotion. Finally, students will learn about how to measure and control marketing performance.

Each module of the course includes a mix of lectures, case studies, and exercises. Upon completion of the course, participants will have a solid understanding of how to manage a successful marketing program.

Course Outline:

–

Module I: What is Marketing?

The marketing concept and the marketing process.
The role of marketing in organizations.

Module II: Marketing Planning

Strategic planning and the marketing plan.
The market, the marketing environment and the organizational environment.

Module III: The Marketing Function

The role of the marketing function in an organization.
The external and internal environments of organizations.

Module IV: Marketing Strategy

The concept of strategy, competitive advantage and positioning.
Marketing strategies for different product/service categories.

Module V: Marketing Mix and Integrated Marketing Communications

The marketing mix, the four Ps of marketing and the marketing communications process.

Module VI: Pricing Decisions

Pricing objectives, pricing strategies and pricing models.

Module VII: Distribution Channels

Types of distribution channels.
Channel selection and design decisions.

Learning Objectives:

In order to best manage a marketing team, it is essential to understand what objectives need to be met and how to properly motivate employees. This Marketing Management Training will provide attendees with the knowledge and skills necessary to successfully lead a marketing department. Objectives for this training include:

-Gain an understanding of the different aspects of marketing management

-Learn how to develop and implement marketing plans

-Discover strategies for motivating and managing a marketing team

By the end of this training, attendees should have a strong foundation in marketing management principles that they can apply in their own work environment. With the right tools and knowledge, any attendee can become an effective marketing manager.

Testimonials:

★★★★★ “This course provided me with the necessary tools to successfully lead my marketing team, and I am now confident in my ability to make informed decisions about our marketing strategy. The instructors were knowledgeable and engaging, making it a great learning experience.” -Karen D., Marketing Manager

★★★★ “The Marketing Management Course gave me the insights and skills I needed to better understand how marketing works. After completing the course, I am now able to make more informed decisions when it comes to developing and implementing our marketing plans.” -Jim M., Director of Marketing

★★★★★ “I found this training very helpful in understanding the principles of marketing management. The instructors provided a wealth of knowledge and I left with a lot of new skills that I can apply in my work environment.” -Martin S., Marketing Manager

At the end of the course, participants will receive a certification indicating successful completion. This certification will give them a competitive edge when it comes to pursuing jobs in the field of marketing management and is a great way to demonstrate their new knowledge and skills.

Sign Up Today:

Take the next step in your career and sign up for our Marketing Management Training Course today! With this course, you will gain the knowledge and skills necessary to become an effective marketing manager. We look forward to helping you reach your goals!

Sneak Peak / Glossary:

The marketing management process consists of four key phases: planning, implementation, monitoring, and adjustment. Each phase has its own set of activities and deliverables.

The marketing management process begins with the development of a marketing plan. The marketing plan spells out the company’s overall marketing strategy and provides direction for the entire organization. The next phase, implementation, is where the rubber meets the road. This is where the marketing team puts the plan into action and executes all of the campaigns and initiatives.

Once the campaigns are underway, it’s important to monitor their progress and make adjustments as needed. This final phase, adjustment, ensures that the campaigns are achieving their desired results and making a positive impact on the bottom line.

By understanding these four key phases of marketing management, you can be sure that your team is always working towards success.

Marketing Mix: This refers to the set of elements used to market a product, service or brand.

The four Ps are Product (or services), Price, Place and Promotion.

Marketing Management: This is the process of planning, implementing and controlling all aspects of marketing.

Product: Refers to the goods or services that a company offers for sale. This is also known as the Brand and/or Services Line.

Pricing: The amount of money charged by a company for its products, typically expressed in dollars per unit or dollars per transaction.

Promotion: Refers to the communications used by a company to inform potential customers about its product. Promotion can be done via advertising, personal selling, public relations, direct mail and other means.

Place: This refers to the location of a product or service in the market.

Place can also be thought of as the distribution channel through which a product or service is sold.

Monitoring: The act of tracking progress and results in order to make necessary adjustments to campaigns. This phase is also known as Evaluation.

Adjustment: The process of making changes to campaigns in order to improve results. Adjustments can be made to any or all aspects of the marketing mix.

Sales: This refers to the revenue generated by the sale of products or services. Sales are typically measured in units (e.g. number of products sold) or dollars (e.g. revenue generated).

Profit: This is the difference between revenue and expenses. Profit can be expressed as a percentage of revenue or in absolute dollars.

Loss: This occurs when expenses exceed revenue. A loss can be expressed as a percentage of revenue or in absolute dollars.

Campaign: A campaign is a planned, coordinated effort to promote a product, service or brand. Campaigns typically have a start and end date, and involve multiple activities and touchpoints.

Initiative: An initiative is a specific action or set of actions taken as part of a larger campaign. Initiatives are typically designed to achieve a specific objective within the overall campaign strategy.

Activity: An activity is any task or series of tasks undertaken as part of a marketing initiative. Activities can include everything from developing creative assets to executing media buys.

Touchpoint: A touchpoint is any point of contact between a customer and a company. Touchpoints can include everything from ads and emails to phone calls and in-person interactions.

Metric: A metric is a quantifiable measure used to track progress or results. Metrics can be used to track everything from website traffic to sales conversions.

Goal: A goal is a desired outcome that a company hopes to achieve through its marketing efforts. Goals can be expressed in terms of units sold, revenue generated, or other measures.

Objective: An objective is a specific, measurable target that a company hopes to achieve through its marketing efforts. Objectives are typically set for specific campaigns or initiatives, and can be used to track progress over time.

Target: A target is the audience that a company hopes to reach with its marketing efforts. Targets can be defined by demographics, psychographics, or other factors.

Conduct market research:

Before embarking on any marketing campaign, it is essential to conduct market research. This will help you to better understand your target audience, and determine the most effective way to reach them. Market research can be conducted through surveys, focus groups, or other methods.

Marketing campaigns:

A marketing campaign is a planned, coordinated effort to promote a product, service or brand. Campaigns typically have a start and end date, and involve multiple activities and touchpoints.

Strategic marketing management:

Strategic marketing management is the process of planning, executing, and monitoring marketing campaigns in order to achieve specific objectives. This process typically begins with the development of a marketing plan, which outlines the goals, strategies, and tactics for the campaign.

Business strategy:

A business strategy is a plan of action designed to achieve a specific goal or set of goals. Business strategies can be used in many different areas, including marketing, finance, operations, and human resources.

Marketing professionals:

Marketing professionals are individuals who specialize in the planning and execution of marketing campaigns. Marketing professionals typically have a bachelor’s degree in marketing, and may also hold certifications or other professional credentials.

International marketing management:

International marketing management is the process of planning, executing, and monitoring marketing campaigns in multiple countries. This process can be complex, and requires a deep understanding of the local markets in each country.

Marketing research:

Marketing research is the process of collecting and analyzing data about consumers and the market. This data can be used to inform marketing decisions, such as which products to develop or how to price them. Marketing research is typically conducted by marketing research firms.

Marketing management processes:

Marketing management processes are the steps necessary to plan, execute, and monitor marketing campaigns. These steps typically include market research, campaign planning, target selection, media planning, and budgeting.

Marketing programs:

A marketing program is a coordinated effort to promote a product, service or brand. Marketing programs typically involve multiple activities and touchpoints, and may be designed to achieve specific objectives.

Target market:

A target market is the group of consumers that a company hopes to reach with its marketing efforts. Target markets can be defined by demographics, psychographics, or other factors.

Social media marketing:

Social media marketing is the process of using social media platforms to promote a product, service, or brand. Social media marketing can be used to generate leads, build relationships, and increase sales.

Customer relationship management:

Customer relationship management (CRM) is the process of managing relationships with customers and potential customers. CRM can be used to track customer interactions, manage customer data, and automate marketing processes.

Marketing tools:

Marketing tools are software or online platforms that help marketing professionals to plan, execute, and track marketing campaigns. Marketing tools can also be used to create and deliver marketing content, such as website copy, blog posts, or email newsletters.

Digital marketing:

Digital marketing is the process of using digital channels to promote a product, service, or brand. Digital marketing can be used to generate leads, build relationships, and increase sales.

Marketing management roles:

Marketing management roles are the responsibilities of individuals who oversee marketing campaigns. These roles typically include market research, campaign planning, target selection, media planning, and budgeting.

Marketing strategies:

A marketing strategy is a plan of action designed to achieve a specific goal or set of goals. Marketing strategies can be used to increase sales, build relationships, or promote a product, service, or brand.

Customer base:

A customer base is the group of consumers that a company has identified as its target market. The customer base can be defined by demographics, psychographics, or other factors.

Extended marketing mix:

The extended marketing mix is a framework that includes the 4Ps of marketing (product, price, place, and promotion) as well as people, process, and physical evidence. This framework is used to assess the needs of the customer and develop a marketing strategy.

Marketing processes:

Marketing processes are the steps necessary to plan, execute, and monitor marketing campaigns. These steps typically include market research, campaign planning, target selection, media planning, and budgeting.

Marketing resources:

Marketing resources are the people, information, and technology that a company uses to plan, execute, and track marketing campaigns. Marketing resources can be used to create and deliver marketing content, such as website copy, blog posts, or email newsletters.

Marketing metrics:

Marketing metrics are measures of performance that help marketing professionals to track the success of their campaigns. Marketing metrics can be used to assess leads, sales, traffic, and engagement.

Search engine optimization:

Search engine optimization (SEO) is the process of optimizing a website for search engines. SEO can be used to improve the visibility of a website in search engine results pages (SERPs).

Consumer behavior:

Consumer behavior is the study of how consumers make decisions, including what they buy, why they buy, and when they buy. Consumer behavior can be used to understand and predict consumer behavior.

Operations management:

Operations management is the process of managing the day-to-day operations of a company. Operations management can be used to plan, execute, and track marketing campaigns. Operations management can also be used to create and deliver marketing content, such as website copy, blog posts, or email newsletters.

Customer service:

Customer service is the process of providing support to customers before, during, and after a purchase. Customer service can be used to resolve customer issues, track customer satisfaction, and provide product or service information.

Product management:

Product management is the process of creating, marketing, and managing products. Product management can be used to develop new products, improve existing products, and assess customer needs.

Market research:

Market research is the process of collecting and analyzing data about a target market. Market research can be used to understand customer needs, predict customer behavior, and assess the effectiveness of marketing campaigns.

Data analysis:

Data analysis is the process of collecting, cleaning, and analyzing data. Data analysis can be used to understand customer needs, predict customer behavior, and assess the effectiveness of marketing campaigns.

Report writing:

Report writing is the process of creating a document that summarizes the findings of a research project. Report writing can be used to communicate the results of market research, data analysis, or other research projects.

Marketing communications:

Marketing communications is the process of planning, creating, and delivering marketing messages. Marketing communications can be used to promote a product, service, or brand.

Advertising:

Advertising is a form of marketing communications that uses paid media to deliver a message. Advertising can be used to promote a product, service, or brand.

Public relations:

Public relations is a form of marketing communications that uses earned media to deliver a message. Public relations can be used to promote a product, service, or brand.

Word of mouth:

Word of mouth is a form of marketing communications that uses informal channels to deliver a message. Word of mouth can be used to promote a product, service, or brand.

Event marketing:

Event marketing is a form of marketing communications that uses events to promote a product, service, or brand. Event marketing can be used to generate leads, build brand awareness, or drive sales.

Content marketing:

Content marketing is a form of marketing that uses content to promote a product, service, or brand. Content marketing can be used to generate leads, build brand awareness, or drive sales.

Social media marketing:

Social media marketing is a form of marketing that uses social media to promote a product, service, or brand. Social media marketing can be used to generate leads, build brand awareness, or drive sales.

Inbound marketing:§

Inbound marketing is a form of marketing that uses content, social media, and SEO to attract visitors to a website. Inbound marketing can be used to generate leads, build brand awareness, or drive sales.

Outbound marketing:

Outbound marketing is a form of marketing that uses traditional advertising methods to reach customers. Outbound marketing can be used to generate leads, build brand awareness, or drive sales.

Direct marketing:

Direct marketing is a form of marketing that uses direct contact to promote a product, service, or brand. Direct marketing can be used to generate leads, build brand awareness, or drive sales.

Internet marketing:

Internet marketing is a form of marketing that uses the internet to promote a product, service, or brand. Internet marketing can be used to generate leads, build brand awareness, or drive sales.

Search engine marketing:

Search engine marketing is a form of internet marketing that uses search engines to promote a product, service, or brand. Search engine marketing can be used to generate leads, build brand awareness, or drive sales.

Mobile marketing:

Mobile marketing is a form of internet marketing that uses mobile devices to promote a product, service, or brand. Mobile marketing can be used to generate leads, build brand awareness, or drive sales.

Affiliate marketing:

Affiliate marketing is a form of internet marketing that uses affiliate networks to promote a product, service, or brand. Affiliate marketing can be used to generate leads, build brand awareness, or drive sales.

Email marketing:

Email marketing is a form of internet marketing that uses email to promote a product, service, or brand. Email marketing can be used to generate leads, build brand awareness, or drive sales.

Video marketing:

Video marketing is a form of internet marketing that uses videos to promote a product, service, or brand. Video marketing can be used to generate leads, build brand awareness, or drive sales.

Analytics:

Analytics is the process of measuring, managing, and analyzing data to gain insights into a product, service, or brand. Analytics can be used to optimize marketing campaigns and measure the effectiveness of marketing efforts.

Business-to-business (B2B) marketing:

Business-to-business (B2B) marketing is a form of marketing that uses digital channels to promote products and services to other businesses. B2B marketing can be used to generate leads, build brand awareness, or drive sales.

Influencer marketing:

Influencer marketing is a form of marketing that uses influential people on social media platforms to promote a product, service, or brand. Influencer marketing can be used to generate leads, build brand awareness, or drive sales.

Podcast marketing:

Podcast marketing is a form of digital marketing that uses podcasts to promote a product, service, or brand. Podcast marketing can be used to generate leads, build brand awareness, or drive sales.

Content curation:

Content curation is the process of collecting and organizing content from various sources to create a useful resource. Content curation can be used to build brand awareness, generate leads, or drive sales.

Remarketing:

Remarketing is a form of internet marketing that uses ads to target people who have already interacted with a product, service, or brand.

Certificate In Marketing Management