Strategic Corporate Communication


Understand the role & objectives of corporate communication in organizations



Strategic Corporate Communication Course Overview:

The course provides an overview of strategic corporate communication, its objectives, and how it can be used to achieve organizational goals. Students will learn about the different channels of corporate communication and how to create and implement effective communication plans. The course also covers topics such as crisis communication, reputation management, and employee communication.

Organizations today face a complex and ever-changing communications landscape. In order to be successful, they need to have a clear and consistent communications strategy that aligns with their business goals. This course will provide students with the skills and knowledge they need to develop and implement effective strategic corporate communication plans.

Learning Outcomes:

By the end of the course, students will be able to:

– Understand the role of corporate communication in organizations

– Understand the objectives of corporate communication

– Develop effective communication plans

– Understand how to use different channels of corporate communication

– Understand crisis communication and reputation management

– Understand employee communication

Course Curriculum:

– Introduction to Strategic Corporate Communication

– The Role of Corporate Communication in Organizations

– objectives of Corporate Communication

– Developing Effective Communication Plans

– Channels of Corporate Communication

– Crisis Communication

– Reputation Management

– Employee Communication

– Implementing a Strategic Corporate Communication Plan


Course Length: Self Paced

Delivery Method: Online