How To Ensure Your Cloud Email Campaigns Rock

Do you know how to make the most of your cloud email campaigns? If not, you’re in the right place. This guide will help you find the best possible tactics you can use so you can get ahead and win at the marketing game. Here’s everything you need to know: 

Segment Your Audience

You’ll want to start off by segmenting your audience. Don’t treat everyone the same, especially if they discovered you via different channels or products. 

Think carefully about what different people in your audience want, including their pain points. Then, craft emails that address these specifically. Try to avoid generic or blanket advice. That’s not helpful and it may actually irritate your audience if they think you’re just trying to sell to them without providing any value in return. 

Experiment With Interactivity

Next, you’ll want to experiment with interactivity. If you can make your emails more clickable and engaging, that’ll encourage more of your audience to actually read them. 

For example, adding polls and surveys to emails is a good idea. When you do this, it makes your audience feel more invested in the copy and like they have a say. If you can make these interactions a form of feedback, that’s even better. Prospects will often tell you what they want you to improve and how, potentially, you can do it. 

Integrate With CRMs

If you have the expertise, it is also a good idea to integrate your cloud based email campaigns with CRMs. This way, you can keep better track of everything that’s happening and follow up customers in a more personalized way. 

For example, suppose you’ve sent a list of emails to a specific account, and they clicked on a link to a landing page in the last communication. When this happens, it’s a sign that the customer has become a warm lead and that they might be ready to buy. 

Under an automated system, nothing would happen. They’d continue to get the same marketing emails, which would probably be in the wrong part of the funnel. However, with a CRM, it’s much easier to track each individual as they make their way through the pipeline, adding new emails that are more relevant, and stopping those that aren’t. 

Comply With Email Regulations

Of course, you need to ensure that you comply with email regulations. There are actually some quite strict rules around this, and companies like Google don’t like it when brands spam their audiences. 

There are also official, government-backed regulations to be aware of. For example, you’ll want to follow GDPR where possible. Try using cloud platforms with compliance features already built in for the best possible experience and to avoid fines. 

Level-Up Your Backend

You’ll also want to consider leveling up your backend. Email sending can require substantial computation, so talking to experts like TRG datacenters on what you need is advisable. 

A lot of businesses simply try to send communications from in-house machines. These regular desktops can do an okay job, but they make the entire process much more intensive and time-consuming. What you want is a data approach that’s already set up in the background that you can tap into at any time, without eating into local resources. 

Improve Your Visuals

In some industries, sending your audience plain text emails makes sense. However, in most, you’ll want visuals and branding elements. They create immediate recognition, telling your audience what you’re about and what they can expect from you. 

You don’t have to do all of this design work yourself, fortunately. These days, email marketing tools will do a lot of the grunt work for you, saving you time and energy. 

Ensure Deliverability

The biggest issue in email marketing by far is deliverability. Bounce rates for some campaigns can be so high that they prevent them from generating any positive return. 

The good thing about an email being blocked from being delivered is that it reduces the likelihood of annoying your audience. The bad news is that they don’t see your content. 

The trick to getting around this is to ensure your email list is clean. You should only be sending emails to people who can actually receive them. 

If you don’t do this, then you can get into trouble with email clients and receive complaints. Every time someone blocks an email from you, it’s a sign to the platforms that you’re not adding enough value, so always be careful.

Use Automated Delivery

Another pro strategy is to use automated delivery on your emails. This saves you time while also ensuring that your clientele receives messages at the optimal time. 

Delivery automation depends on the platform you use. These days, there are plenty out there, like Zoho or Constant Contact. Just make sure you set them up properly and follow all the rules. Don’t start spamming ads in people’s inbox. That’s the last place they want them. 

If you decide to start a marketing campaign using one of these tools, aim to send your customers between 1 and 3 high-value emails per week. Embed your video content if you have to to make it more engaging. 

Make The Subject Line Compelling

It sounds obvious, but making the subject line compelling is one of the most powerful things you can do as an email marketer. All marketers know this because it is the first thing that most users will see when they open their inbox. 

Because of this, around 50% of the time you spend writing the email should go into the heading title. It needs to evoke some sort of curiosity and get people to want to click on it to learn more. It should also make some sort of promise, preferably in response to a click or a sale. If you can get this balance right, you’ll notice your email campaigns start to fly. 

So, there you have it: how to make your emails rock as a brand. It’s actually much easier than you might think once you’ve practiced it enough times.